MBA (Retail Management)


Why MBA (Retail Management)

What is MBA in Retail Management?

An MBA in Retail Management focuses on specializing in transportation, sales, production, and management of goods. It also covers areas like servicing and business analysis. Retail management requires a person to use their managerial skills to make the market flow and retail process smooth and efficient. Students who are interested in the retail sector should consider pursuing this course. This degree is best suited for a liberal and developing market in India. This curriculum provides education and training in key management skills needed to streamline the retail process. With the exponential growth in organized retail, an MBA in Retail Management has opened a lot of well-paid job prospects and good career opportunities.

Why MBA in Retail Management?

The most important reason for studying MBA is to improve the employability of the individual so that the person gets better job opportunities. Every student who looks for a suitable post-graduation course chooses MBA, according to Graduate Management Admission Council’s (GMAC) annual Application Trends Survey. In 2020, 53% of applications will increase for MBA courses in universities all over the world. 

The number of applicants for an MBA in India is increasing every year, because of which the number of applicants for CAT, SNAP, and XAT has increased significantly in 2021. MBA candidates will have to appear for the entrance exams to get MBA admission in 2022 in the top B-Schools in India. 

The career opportunities in MBA are so versatile that it makes it one of the most sought-after postgraduate courses. Students completing their graduation in any field are eligible to apply for an MBA program. Only a minimum of 50% marks is required in a UG degree, while some top MBA colleges in India ask for 60% marks in graduation.

MBA Retail Management Scope:

After pursuing MBA Retail Management, candidates can opt for a Ph.D. course in the field of Management. Ph.D. After MBA provides the opportunity to conduct research, conduct in-field study of concepts and specializations by the students. Pursuing research during PhD after MBA leads to awareness of the new business insights and trends worldwide, which helps in managing business more efficiently in the field of retail management. 

Some of the job profiles that they can opt for are Retail Executive, Advertising Manager, Administrative Officer, Sales Manager, among others. With experience in the field, they can expect an increment in their salary.

MBA Retail Management: Syllabus

Semester I

Semester II

 Overview of Retailing

 Retail Management Perspective

 Retail Marketing

 Customer Service management

 Buying Merchandising 

 Human Resources

 Store Operations I

 Principles of Marketing Economics

 IT application in Retail

 Business Communication

Semester III

Semester IV

 Retail Sales Techniques and Promotion

 International Retailing

 Direct and Network Marketing

 Retail Operations Management

 Strategic Management

 HRM in Retailing

 Advertising communications and promotion

 Corporate Strategic Planning

 

Eligibility:

  • Candidates must possess a UG degree from a recognized university.
  • They must score a minimum aggregate of 50% to 60% in their graduation, but this keeps on changing from institute to institute. 
  • A relaxation of 5% is given to the candidates belonging to the SC/ ST/ PW section for admission into this course.