What is MBA in Retail Management?
An MBA in Retail Management focuses on specializing in
transportation, sales, production, and management of goods. It also covers
areas like servicing and business analysis. Retail management requires a person
to use their managerial skills to make the market flow and retail process
smooth and efficient. Students who are interested in the retail sector should consider
pursuing this course. This degree is best suited for a liberal and developing
market in India. This curriculum provides education and training in key
management skills needed to streamline the retail process. With the exponential
growth in organized retail, an MBA in Retail Management has opened a lot of
well-paid job prospects and good career opportunities.
Why MBA in Retail Management?
The most important reason
for studying MBA is to improve the employability of the individual so that the
person gets better job opportunities. Every student who looks for a suitable post-graduation
course chooses MBA, according to Graduate Management Admission Council’s (GMAC)
annual Application Trends Survey. In 2020, 53% of applications will increase
for MBA courses in universities all over the world.
The number of applicants for
an MBA in India is increasing every year, because of which the
number of applicants for CAT, SNAP, and XAT has increased significantly in
2021. MBA candidates will have to appear for the entrance exams to get MBA
admission in 2022 in the top B-Schools in India.
The career opportunities in
MBA are so versatile that it makes it one of the most sought-after postgraduate
courses. Students completing their graduation in any field are eligible to
apply for an MBA program. Only a minimum of 50% marks is required in a UG
degree, while some top MBA colleges in India ask for 60% marks in
graduation.
MBA Retail Management Scope:
After pursuing MBA Retail
Management, candidates can opt for a Ph.D. course in the field of
Management. Ph.D. After MBA provides the opportunity to conduct
research, conduct in-field study of concepts and specializations by the
students. Pursuing research during PhD after MBA leads to awareness of the new
business insights and trends worldwide, which helps in managing business more
efficiently in the field of retail management.
Some of the job profiles
that they can opt for are Retail Executive, Advertising Manager, Administrative
Officer, Sales Manager, among others. With experience in the field, they can
expect an increment in their salary.
MBA Retail Management: Syllabus
Semester I |
Semester II |
Overview
of Retailing |
Retail
Management Perspective |
Retail
Marketing |
Customer
Service management |
Buying
Merchandising |
Human
Resources |
Store
Operations I |
Principles
of Marketing Economics |
IT
application in Retail |
Business
Communication |
Semester III |
Semester IV |
Retail
Sales Techniques and Promotion |
International
Retailing |
Direct and
Network Marketing |
Retail
Operations Management |
Strategic
Management |
HRM in
Retailing |
Advertising
communications and promotion |
Corporate
Strategic Planning |
Eligibility:
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