MBA (Marketing)

What is MBA Marketing?

MBA Marketing provides students with the knowledge and technique of creating a narrative around any product and service with the help of analytics, storytelling, communications, customer behavior and management skills. MBA Marketing has found new life with the Growth of Digital Marketing in India.

With the change in time and with more and more digitalization, companies must become more efficient in reaching out global audience. Since 2015, Digital marketing has taken the front-seat compared to traditional marketing techniques. MBA Marketing refers to a Master of Business Administration with a focus on Marketing aspect. 

• MBA marketing is one of the top specializations of MBA that focuses on topics such as market research, advertising, branding, and international markets.
• Apart from core MBA marketing subjects, the course also teaches you how to present your market strategies to the customers, and how to network effectively.
• The related courses along with MBA marketing include Marketing Management, Sales, Operations Management, Consumer Strategy, Digital Marketing and Social Media Marketing.
• The course will help you to gain knowledge and insights about marketing strategies of top companies globally, which will help you to work effectively in top management companies.
• Pursuing MBA in Marketing does not only confirm a high salary but also assures a higher and better growth in career. 
• This program takes 2 years to be completed and it comprises of various subjects such as marketing management, finance, business studies and accounting. 

Why Study MBA Marketing?

• MBA Marketing course not only teaches the traditional marketing strategies but also the new age concepts such as Digital Marketing, Social Media Marketing, Email Marketing, etc.
• MBA Marketing graduates can switch to Consultancy or Enterprising Management after the completion of the course.
• As per Pascale, the average salary of a Marketing manager is INR 9,03,076 which is higher compared to an HR manager (INR 7,82,489) or Operations manager would get (INR 8,32,787).
• MBA marketing is one of the popular and demanding MBA Specializations. The top recruiters for MBA marketing graduates are Sony, Spencer’s Retail India Pvt Ltd, KPMG, Ranbaxy, Tech Mahindra, etc.
• The reason why MBA marketing is so popular is that every company relies on marketing to build customer loyalty and increase their revenue.
• Marketing sector is known to be the topmost recruiting sector in MBA Placements. As per IIM Ahmedabad Placements 2022 reports, Marketing was the second highest recruiting sector after Finance, with highest CTC of INR 27 lakhs per annum offered by HUL.

Scope in MBA Marketing:

MBA Marketing graduates have a multitude of career prospects to choose from in different sectors. Every business needs excellent marketing strategies to maintain a strong connection with its target audience and that’s why there is always a constant demand for proficient marketing professionals that can help an organization sustain and expand its growth. Here are the major career profiles you can explore after MBA Marketing: 

• Market Research Analyst
• Asset Manager
• Product Manager
• Business Development Manager
• Marketing Consultant
• Marketing Manager
• Media Planner
• Brand Manager
• Social Media Manager
• Corporate Sales Executive
• Brand Strategist
• Marketing Consultant
• Media Buyer
• Project Manager

MBA Marketing Syllabus:

The MBA Marketing syllabus is designed in a manner that helps the students to get a theoretical as well practical knowledge for marketing. The MBA Marketing subjects are listed below in the table. 

Eligibility:

• A bachelor’s degree in any discipline from a recognized board or university. The passing percentage should be 50% or equivalent CGPA.
• There’s a 5% relaxation for all the reserved category candidates (SC/STs) i.e., the passing percentage should be 45%.
• Some colleges allow final year students to apply, provided they submit a no objection certificate from the principal.
• Some colleges consider high merit scores of 60% and above such as IIMs.