What is MBA Marketing?
MBA Marketing provides
students with the knowledge and technique of creating a narrative around any product
and service with the help of analytics, storytelling, communications, customer
behavior and management skills. MBA Marketing has found new life with the
Growth of Digital Marketing in India.
With the change in time and
with more and more digitalization, companies must become more efficient in
reaching out global audience. Since 2015, Digital marketing has taken the
front-seat compared to traditional marketing techniques. MBA Marketing
refers to a Master of Business Administration with a focus on Marketing
aspect.
Scope
in MBA Marketing:
MBA Marketing graduates have a multitude of career prospects to choose from in different sectors. Every business needs excellent marketing strategies to maintain a strong connection with its target audience and that’s why there is always a constant demand for proficient marketing professionals that can help an organization sustain and expand its growth. Here are the major career profiles you can explore after MBA Marketing:
The MBA
Marketing syllabus is designed in a manner that helps the students to get
a theoretical as well practical knowledge for marketing. The MBA Marketing
subjects are listed below in the table.
Semester
I |
Semester
II |
Management
Concepts |
Cost and
Management Accounting |
Business
Environment |
Marketing
Management |
Quantitative
Techniques in Management |
Consumer
Behaviour |
Managerial
Economics |
Production and
Operations Management |
Statistical
Analysis and Operations Research |
Advertising
Management |
Managerial
Communication |
Human Resource
Management |
Financial
Management |
Accounting and
Managerial Decisions |
Semester
III |
Semester
IV |
Strategic
Management |
Management
Information System |
Entrepreneurship
Development |
Product and
Brand Management |
International
Business |
Sales and
Distribution Management |
Industrial
Marketing |
Integrated
Marketing Communication |
Retail
Management |
Logistics and
Supply Chain Management |
E-Commerce |
Total Quality
Management |
Service
Marketing and CRM |
Management
Control Systems |
Eligibility:
Copyright ©2021 Admissions Duniya