MBA (Digital Marketing)


Why MBA (Digital Marketing)

What is MBA in Digital Marketing?

MBA Digital Marketing is a specialist course for students interested in learning about the various components of the digital marketing field. It is concerned with the growth of various brands or items via various digital media platforms. This two-year program is regarded as one of the most sought-after MBA degrees in terms of personal and professional development. The MBA Digital Marketing program prepares students for a career in the field of technology and advancements.

Why Study MBA in Digital Marketing?

  • MBA in Digital Marketing program gives students the skills and information they need to develop successful digital marketing strategies. 
  • The MBA Syllabus is interesting since it not only develops a student's creative capabilities but also equips them with the technical knowledge of digital platforms to effectively target customers and sell a company's products and services.
  • A candidate who has completed his/her post-graduation in MBA Digital Marketing program would most likely be employed in roles such as Market Research Analyst, Brand Manager, Sales Manager, Public Relations Manager, and so on. Check: MBA Placements
  • If you're looking for a field with a lot of variety and novelty, digital marketing is the way you should go for. Check: Why MBA
  • Students can establish their own business with the right industry knowledge and concepts, with an MBA Digital Marketing degree. There is no other course that assists students in starting their own business. Check: MBA Entrepreneurship.

MBA in Digital Marketing Scope:

As one of the fastest-growing industries, the scope of pursuing a career in Digital Marketing is immense. Not restricted to only eCommerce and Data Analytics, but you can find innumerable opportunities in Content Marketing, Brand Management, etc. Here are some of the popular job profiles you can work in upon completing an MBA in Digital Marketing course.

Content Marketing Manager

Content is everything, therefore companies can’t do without a Content Marketing Manager for active management and brand promotion. Content Marketing Managers are responsible for content creation and developing strategies to attract business. 

Digital Marketing Strategist

It is very important to design a marketing plan for different mediums. It is an indispensable skill to be able to analyze the market’s needs and business objectives for smooth execution. Digital Marketing Strategists are required to be technologically efficient and updated with the latest marketing trends. And to be adept in this, pursuing MBA in Digital Marketing is an ideal option.

Digital Marketing Specialists

For every company’s website, social media posts, and other marketing content, there is a constant demand to consistently increase internet traffic. As a Digital Marketing Manager, you need to excel in SEO, SEM, content analyses, and be knowledgeable about other brands’ promotional marketing. 

Campaign Managers

Campaign Managers are responsible for curating marketing events and campaigns. They act as a mediator between the company and external agencies. They play an important part between the consumer and the brand.

Client Servicing Managers

Working as a liaison between clients and different teams of the company, Client Servicing Managers play a pivotal role in the growth of the company. From conducting market research to conceptualizing marketing strategies for your clients, this role comes with great responsibility.

Top Recruiters

After the completion of a Digital Marketing course, aspirants mostly aim for these top recruiters for future career scope in digital marketing.

  • iProspect India
  • WA Consult
  • Social Pang
  • Web chutney
  • Mi rum India
  • Languor
  • Quasar Media
  • Pin storm
  • AdGlobal360
  • sitar
  • Cebines
  • To The New Digital
  • Result Rix
  • Ogilvy Public Relations Worldwide
  • Foxy Moron
  • Sapient Razorfish
  • Group India
  • Reprise Media India

MBA in Digital Marketing Syllabus:

Check out the latest MBA Digital Marketing Syllabus breakdown tabulated below:

First Year Syllabus

Semester I

Semester II

Foundations of Management and Organization Behaviour

Financial Management

Accounting for Managers

Product and Brand Management

Managerial Economics

Consumer Buying Behaviour

Quantitative Techniques for Managers

Fundamentals of Digital Marketing

Marketing Management

Integrated Marketing Communications

E-Commerce

Website planning and structure

Lab for Microsoft Office

Business Research Methods -Workshop

Second Year Syllabus

Semester III

Semester IV

Search Engine Marketing & Search Engine Optimization (SEO)

Services Management

Social Media Marketing

Strategic Management

Content Marketing

Personal selling and Sales Management

Digital Entrepreneurship

Project Management for Digital Marketing Firms

Lead Generation and Marketing Automation

Affiliate Marketing and Google AdSense

Email marketing, Mobile Marketing and Video Marketing

Analytics- Web and Google

SPSS Lab

Creative, Design Thinking and Skill Development

Eligibility:

Students must first examine the eligibility requirements for the MBA Digital Marketing program before enrolling. Almost all colleges have similar eligibility requirements, which are as follows:

  • The candidate must have held a bachelor’s degree from a recognized university or institution.
  • In the qualifying course, the candidate must have obtained at least a 45 percent overall grade.
  • Candidates from any undergraduate program can apply for this program.
  • Some colleges may also require candidates to have studied English as a subject in high school or as part of their graduation requirements.