What is MBA in Digital Marketing?
MBA Digital Marketing is a specialist
course for students interested in learning about the various components of the
digital marketing field. It is concerned with the growth of various brands or
items via various digital media platforms. This two-year program is regarded as
one of the most sought-after MBA
degrees in
terms of personal and professional development. The MBA Digital Marketing
program prepares students for a career in the field of technology and
advancements.
Why Study MBA in Digital
Marketing?
As one of the fastest-growing industries, the scope of
pursuing a career in Digital Marketing is immense. Not restricted to only eCommerce and
Data Analytics, but you can find innumerable opportunities in Content
Marketing, Brand Management, etc. Here are some of the popular job profiles you
can work in upon completing an MBA in Digital Marketing course.
Content
is everything, therefore companies can’t do without a Content Marketing Manager
for active management and brand promotion. Content Marketing Managers are
responsible for content creation and developing strategies to attract
business.
It is
very important to design a marketing plan for different mediums. It is an
indispensable skill to be able to analyze the market’s needs and business
objectives for smooth execution. Digital Marketing Strategists are required to
be technologically efficient and updated with the latest marketing trends. And
to be adept in this, pursuing MBA in Digital Marketing is an ideal option.
For
every company’s website, social media posts, and other marketing content, there
is a constant demand to consistently increase internet traffic. As a Digital
Marketing Manager, you need to excel in SEO, SEM, content analyses, and be
knowledgeable about other brands’ promotional marketing.
Campaign
Managers are responsible for curating marketing events and campaigns. They act
as a mediator between the company and external agencies. They play an important
part between the consumer and the brand.
Working
as a liaison between clients and different teams of the company, Client
Servicing Managers play a pivotal role in the growth of the company. From
conducting market research to conceptualizing marketing strategies for your
clients, this role comes with great responsibility.
After
the completion of a Digital Marketing course, aspirants mostly aim for these
top recruiters for future career scope in digital marketing.
Check
out the latest MBA Digital Marketing Syllabus breakdown tabulated below:
First
Year Syllabus |
|
Semester
I |
Semester
II |
Foundations of Management and Organization Behaviour |
Financial Management |
Accounting for Managers |
Product and Brand Management |
Managerial Economics |
Consumer Buying Behaviour |
Quantitative Techniques for Managers |
Fundamentals of Digital Marketing |
Marketing Management |
Integrated Marketing Communications |
E-Commerce |
Website planning and structure |
Lab for Microsoft Office |
Business Research Methods -Workshop |
Second
Year Syllabus |
|
Semester
III |
Semester
IV |
Search Engine Marketing & Search Engine
Optimization (SEO) |
Services Management |
Social Media Marketing |
Strategic Management |
Content Marketing |
Personal selling and Sales Management |
Digital Entrepreneurship |
Project Management for Digital Marketing Firms |
Lead Generation and Marketing Automation |
Affiliate Marketing and Google AdSense |
Email marketing, Mobile Marketing and Video Marketing |
Analytics- Web and Google |
SPSS Lab |
Creative, Design Thinking and Skill Development |
Eligibility:
Students must first examine
the eligibility requirements for the MBA Digital Marketing program before
enrolling. Almost all colleges have similar eligibility requirements, which are
as follows:
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