BBA (Retail Management)


Why BBA (Retail Management)

What is BBA in Retail Management?  

        Bachelor of Business Administration or BBA in Retail Management is the 3 years long full-time academic programmed leading to the undergraduate degree. The three years of the course is further divided into 6 semesters. Each college follows semester system with 2 semesters covered in each year. The duration of each semester is 6 months. In India, the tuition fee for this course ranges in between INR 3 to 4 lacs for the span of 3 years.

             BBA in Retail Management will provide management education and basic understanding in various concepts of retail management. It is an appropriate course for the candidates who wish to make their career in retail industry. A retail manager must be dynamic and able to serve customers. The candidates who have successfully completed the course will be titled as “Retail Managers”. The duty of retail manager is to run the store successfully, meet the customer demands, increase the sale, and monitor the financial performance of the store.

Why Study BBA in Retail Management?

1.   Concepts and theories learned in real-life work situations with a project-driven internship

2.   Self-assessment tools and technologies, designed to help understand, manage, and lead yourself effectively

3.   Committed mentorship of senior industry practitioners to guide and counsel the students

4.   Emphasis on developing professionals with emphasis on real-industry exposure

5.   Visiting faculty from industry to provide a practitioner’s ‘from-the-trenches’ insights and perspectives

6.   Experienced faculty drawn from esteemed academic institutions

7.   Embedded Industry Certification

Since the course also involves the study of subjects such as branding and brand management, students can also look for jobs in related industries after completing a BBA in Retail Management course.
Ranked among the Best and Top BBA Colleges in India – Vivekananda Global University, facilitate students with an intellectually stimulating environment and course curriculum widely spread over practical training, project work, expert lectures and more. While theory gives you opportunity to understand the intricacies of the subject, the well-equipped laboratories provide enriched practical understanding and real-time exposure.

Scope of the Course:

A career after BBA in Retail Management is highly rewarding. Graduates of the BBA in Retail Management course are qualified to effectively handle the supply, logistics and stock management of a retail establishment or of the retailing operations of a company. Students are also trained in direct dealing with customers including problem-solving and interactions to boost relationships and sales.

BBA In Retail Management Syllabus:

Here you can find the detail syllabus of BBA In Retail Management 2021. The subjects of the course may vary from college to college. The program structure includes the following subjects

1 Semester

1

Principles and Practices of Management                 

2

Basics of Economics

3

Basics of Financial Management

4

IT Concepts

5

Retail Environment

6

Environmental Studies

 

2 Semester

1

Business Statistics

2

Basics of Marketing

3

Buying, Merchandising and Category Management

4

Basics of Logistics and Supply Chain Management

5

Business Law

6

Basics of Operations Management

7

Life Competency and Presentation Skills

 

3 Semester

1

Vendor Management

2

Retail Sales Management

3

Statutory & Legal Compliances in Retail

4

Consumer Behavior

5

Store Location Identifying, Design and Layout Planning

6

Research Methodology

 

4 Semester

1

Basics of HRM

2

Entrepreneurship Development

3

Franchisee Management of Profitability

4

Store Operation Management and SOP Implementation

5

Warehousing Management

6

E-Business

 

5 Semester

1

Visual Merchandising                                          

2

Brand Management

3

Basics of MIS

4

Family Business Management

5

Digital Marketing

 

6 Semester

1

Retail Strategy                                                                           

2

Risk and Insurance Management

3

Introduction to Mall Management

4

Business Ethics and Governance

5

Customer Relationship Management-CRM

6

Logistics Information System

7

Summer Internship/Project work

 

Eligibility:

Pass with 10+2 with 45% marks in aggregate or its equivalent examination in any stream conducted by a recognized Board / University / Council.