What is BBA in Retail Management?
Bachelor of Business Administration or BBA in Retail Management is the 3 years long full-time academic programmed leading to the undergraduate degree. The three years of the course is further divided into 6 semesters. Each college follows semester system with 2 semesters covered in each year. The duration of each semester is 6 months. In India, the tuition fee for this course ranges in between INR 3 to 4 lacs for the span of 3 years.
BBA in Retail Management
will provide management education and basic understanding in various concepts
of retail management. It is an appropriate course for the candidates who wish
to make their career in retail industry. A retail manager must be dynamic and
able to serve customers. The candidates who have successfully completed the
course will be titled as “Retail
Managers”. The duty of retail manager is to run the store
successfully, meet the customer demands, increase the sale, and monitor the
financial performance of the store.
Why Study BBA in Retail Management?
1.
Concepts and theories
learned in real-life work situations with a project-driven internship
2.
Self-assessment tools and
technologies, designed to help understand, manage, and lead yourself
effectively
3.
Committed mentorship of
senior industry practitioners to guide and counsel the students
4.
Emphasis on developing
professionals with emphasis on real-industry exposure
5.
Visiting faculty from
industry to provide a practitioner’s ‘from-the-trenches’ insights and
perspectives
6.
Experienced faculty drawn
from esteemed academic institutions
7.
Embedded Industry
Certification
Since the course also involves the study of
subjects such as branding and brand management, students can also look for jobs
in related industries after completing a BBA in Retail Management course.
Ranked among the Best and Top BBA Colleges in India – Vivekananda Global University,
facilitate students with an intellectually stimulating environment and course
curriculum widely spread over practical training, project work, expert lectures
and more. While theory gives you opportunity to understand the intricacies of
the subject, the well-equipped laboratories provide enriched practical
understanding and real-time exposure.
A career
after BBA in Retail Management is highly rewarding. Graduates of the BBA in
Retail Management course are qualified to effectively handle the supply,
logistics and stock management of a retail establishment or of the
retailing operations of a company. Students are also trained in direct dealing
with customers including problem-solving and interactions to boost
relationships and sales.
BBA In Retail Management Syllabus:
Here you can find the detail
syllabus of BBA In Retail Management 2021. The subjects of the course may
vary from college to college. The program structure includes the following
subjects
1 Semester |
|
1 |
Principles and Practices of Management
|
2 |
Basics of Economics |
3 |
Basics of Financial Management |
4 |
IT Concepts |
5 |
Retail Environment |
6 |
Environmental Studies |
2 Semester |
|
1 |
Business Statistics |
2 |
Basics of Marketing |
3 |
Buying, Merchandising and Category Management |
4 |
Basics of Logistics and Supply Chain Management |
5 |
Business Law |
6 |
Basics of Operations Management |
7 |
Life Competency and Presentation Skills |
3 Semester |
|
1 |
Vendor Management |
2 |
Retail Sales Management |
3 |
Statutory & Legal Compliances in Retail |
4 |
Consumer Behavior |
5 |
Store Location Identifying, Design and Layout
Planning |
6 |
Research Methodology |
4 Semester |
|
1 |
Basics of HRM |
2 |
Entrepreneurship Development |
3 |
Franchisee Management of Profitability |
4 |
Store Operation Management and SOP
Implementation |
5 |
Warehousing Management |
6 |
E-Business |
5 Semester |
|
1 |
Visual Merchandising
|
2 |
Brand Management |
3 |
Basics of MIS |
4 |
Family Business Management |
5 |
Digital Marketing |
6 Semester |
|
1 |
Retail Strategy
|
2 |
Risk and Insurance Management |
3 |
Introduction to Mall Management |
4 |
Business Ethics and Governance |
5 |
Customer Relationship Management-CRM |
6 |
Logistics Information System |
7 |
Summer Internship/Project work |
Eligibility:
Pass with 10+2 with 45% marks in
aggregate or its equivalent examination in any stream conducted by a recognized
Board / University / Council.
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