What is BBA in Digital
Marketing?
- BBA in Digital
Marketing offers students’ knowledge and understanding about the marketing
world digitally.
- One can take
admission in various BBA in digital marketing colleges in India after
completing your school.
- BBA in Digital
Marketing students need skills like analyzing the market, sales
conversion, creating market strategies, and more.
- One can apply
to this course after completing their 10+2. The selection is based on
merit-based or by an entrance exam and conducting personal interview
rounds.
- For higher
studies, one can pursue MBA, Ph.D. in this subject.
- Candidates can
also pursue BBA in Digital Marketing Course Online. Several
universities such as Jain Deemed to Be University, Dibrugarh University,
etc provide online and distance courses in BBA Digital Marketing.
Why Study BBA in Digital
Marketing Course?
- Digital Marketing
allows you to learn about different digital marketing techniques for MNC
companies.
- Wide range of digital
marketing jobs including SEO optimization, social media
marketing, Online Advertising, Content Marketing, Conversion Rate
Optimization, and more.
- One can start their
own digital marketing business without working for anyone or work as a
freelancer.
- Digital marketing
is in high demand because of the digital revolution and even in the coming
few years, digital marketers are going to be in high demand for MNC
companies.
- One can pursue this
course after completing 12th and after completing BBA in digital marketing
you can opt MBA or Ph.D.
BBA in Digital Marketing
Scope:
The Digital marketing
industry has grown by more than 40% in the last few years and is still growing.
Since the digital revolution started digital marketing has grown a lot with
different future scopes in content marketing, social media marketing, data
analytics, SEO, and more.
Below given are a few
options that the students can opt after completing BBA Digital Marketing.
- Higher Studies: They can opt for MBA or PG Diploma in the field of Digital
Marketing. There are various online digital marketing courses that one can
opt for and grab amazing jobs.
- Start a Job: They can also start working at a Digital Marketing firm and
earn a decent amount of money. They work in the field of Data Analytics,
Social Media Marketing, Content Marketing, Project Manager, Event
Management, Business Management, and more.
BBA in Digital Marketing Syllabus:
The BBA Digital
Marketing Course Syllabus is mentioned below:
SEMESTER
I
|
SEMESTER
II
|
Communication Skills
|
Accounting
|
Organizational Behavior
|
Finance
Management
|
Basics of Management
|
HR Management
|
Business Communication
|
Economics
|
SEMESTER
III
|
SEMESTER
IV
|
Basics of
Digital Management
|
Social Media
Marketing
|
Digital Design
& Communication
|
Advertising
|
Internet
Technologies
|
Data Analytics
|
SEO
|
Data Mining
|
SEMESTER
V
|
SEMESTER
VI
|
Web Design and
Development
|
Project
Management
|
Content
Marketing
|
Business Laws
& Ethics
|
Lead
Generating & Email Marketing
|
Digital
Marketing Laws
|
Mobile
Marketing
|
Seminar
|
Eligibility:
- Completion of 10+2 from any stream from a recognized
board.
- Minimum aggregate of 50% for general and 45% for SC/ST/OBC in
10+2.
- Candidates from the age group of 17 to 22 years can apply for
this course.