BBA (Digital Marketing)


Why BBA (Digital Marketing)

What is BBA in Digital Marketing?

  • BBA in Digital Marketing offers students’ knowledge and understanding about the marketing world digitally. 
  • One can take admission in various BBA in digital marketing colleges in India after completing your school. 
  • BBA in Digital Marketing students need skills like analyzing the market, sales conversion, creating market strategies, and more. 
  • One can apply to this course after completing their 10+2. The selection is based on merit-based or by an entrance exam and conducting personal interview rounds. 
  • For higher studies, one can pursue MBA, Ph.D. in this subject. 
  • Candidates can also pursue BBA in Digital Marketing Course Online. Several universities such as Jain Deemed to Be University, Dibrugarh University, etc provide online and distance courses in BBA Digital Marketing.

Why Study BBA in Digital Marketing Course?

  • Digital Marketing allows you to learn about different digital marketing techniques for MNC companies. 
  • Wide range of digital marketing jobs including SEO optimization, social media marketing, Online Advertising, Content Marketing, Conversion Rate Optimization, and more.
  • One can start their own digital marketing business without working for anyone or work as a freelancer. 
  • Digital marketing is in high demand because of the digital revolution and even in the coming few years, digital marketers are going to be in high demand for MNC companies.
  • One can pursue this course after completing 12th and after completing BBA in digital marketing you can opt MBA or Ph.D.

BBA in Digital Marketing Scope:

The Digital marketing industry has grown by more than 40% in the last few years and is still growing. Since the digital revolution started digital marketing has grown a lot with different future scopes in content marketing, social media marketing, data analytics, SEO, and more. 

Below given are a few options that the students can opt after completing BBA Digital Marketing.

  • Higher Studies: They can opt for MBA or PG Diploma in the field of Digital Marketing. There are various online digital marketing courses that one can opt for and grab amazing jobs.
  • Start a Job: They can also start working at a Digital Marketing firm and earn a decent amount of money. They work in the field of Data Analytics, Social Media Marketing, Content Marketing, Project Manager, Event Management, Business Management, and more.

 BBA in Digital Marketing Syllabus:

The BBA Digital Marketing Course Syllabus is mentioned below:

SEMESTER I

SEMESTER II

Communication Skills

 Accounting

Organizational Behavior

 Finance Management

Basics of Management

 HR Management

Business Communication

 Economics

SEMESTER III

SEMESTER IV

 Basics of Digital Management

 Social Media Marketing

 Digital Design & Communication

 Advertising

 Internet Technologies

 Data Analytics

 SEO

 Data Mining

SEMESTER V

SEMESTER VI

 Web Design and Development

 Project Management

 Content Marketing

 Business Laws & Ethics

 Lead Generating & Email Marketing

 Digital Marketing Laws

 Mobile Marketing

 Seminar

Eligibility:

  • Completion of 10+2 from any stream from a recognized board. 
  • Minimum aggregate of 50% for general and 45% for SC/ST/OBC in 10+2. 
  • Candidates from the age group of 17 to 22 years can apply for this course.